Collaborators

Sumayyah Abu-Hulayel - Copywriter, SJ Vincent - Designer

Flooding the world's tallest building with trash to make a statement.

It’s a rare day in advertising when one gets to create positive impact. Rarer still to do it on the world’s tallest building.

Run For The Oceans is a global movement created by adidas that harnesses the power of sports to raise awareness about the very real threat of marine plastic pollution and inspire positive action. For every kilometre ran during Run For The Oceans between June 8–16, 2019, adidas pledged to contribute $1 to the Parley Ocean School.

There are more than 50 adidas Runners communities around the world, bringing like-minded people together through the love of sports.

Over in Dubai, we wanted to make our community even bigger - not just for the love of running, but also for the love of our oceans. The more runners who show up, the more attention we can bring to the cause.

And what better way of grabbing attention than taking over the world’s tallest building?  So, we flooded the Burj Khalifa with plastic pollution - literally. Combing this hard-hitting visual with the support of the adidas Runners community, we helped spread the word.

Just a few small steps towards creating a better future for our planet.