Festival City Malls
'Celebration Everywhere' Launch Campaign
Bringing celebration to Doha's retail landscape.
Context
There is celebration inside all of us. A deep sense of joy and wonder just bursting to come out and play. And it was this feeling, from sight to sound, from touch to taste, that we sought to recreate for Doha's newest and biggest mall.
Approach
In creating the 'Celebration Everywhere' campaign, we focused squarely on joy - the delight of the unexpected. And so, working with renowned London-based photographer Jenny Van Sommers, we created a series of ads that juxtaposed different spectrums of shopping, dining and entertainment - core offerings of the Doha Festival City mall.
Fun, vibrant and eye-catching, we wove celebration into the brand with irreverent whimsy.
Credits
Agency
Impact BBDO
Location
Doha
Creative Art Direction, Copywriting
Taraka 'TK' Tennakoon
Collaborators
Jenny Van Sommers - Campaign Photographer, Scott Leder - Executive Creative Director, Khadra Mohamed - Copywriter