Doha Festival City
'Celebration Everywhere' Launch Campaign
Client
Festival City
Agency
Impact BBDO
Creative Art Direction, Copywriting
Taraka 'TK' Tennakoon
Collaborators
Jenny Van Sommers - Campaign Photographer, Scott Leder - Executive Creative Director, Khadra Mohamed - Copywriter
Bringing celebration to Doha's retail landscape.
There is celebration inside all of us. A deep sense of joy and wonder just bursting to come out and play.
And it was this feeling, from sight to sound, from touch to taste, that we wanted to recreate for Doha's newest and biggest mall.
In creating the 'Celebration Everywhere' campaign, we focused squarely on joy - the delight of the unexpected. And so, working with renowned London-based photographer Jenny Van Sommers, we created a series of ads that juxtaposed different spectrums of shopping, dining and entertainment - core offerings of the Doha Festival City mall.
Fun, vibrant and definitely eye-catching, we wove celebration into the brand with irreverent whimsy.
