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Huawei

Honor 8 Photography & Art Direction

A photographic story of distinctive duality.

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Context

We where tasked by Huawei to to create a bespoke photographic identity for the Honor 8. The look & feel needed to reflect the brand’s focus on style, creativity and progressive attitude.

Approach

 

Unlocking the power of 8. Working closely with multidisciplinary creative studio Haw-lin Services in Berlin, we crafted a tone-on-tone aesthetic, expressed in 2 inverted visuals to represent the figure 8's yin & yang.

 

These where then used across a vast array of touch points - from digital applications to in-store visual merchandise, collaterals and packaging.

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Credits

Agency

Impact BBDO

Location

Dubai

Art Direction

Taraka 'TK' Tennakoon

Collaborators

Haw-lin Services - Photography, Scott Leder - Creative Director

© 2024 by Taraka 'TK' Tennakoon.

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