Huawei
Honor 8 Photography & Art Direction
A photographic story of distinctive duality.
Context
We where tasked by Huawei to to create a bespoke photographic identity for the Honor 8. The look & feel needed to reflect the brand’s focus on style, creativity and progressive attitude.
Approach
Unlocking the power of 8. Working closely with multidisciplinary creative studio Haw-lin Services in Berlin, we crafted a tone-on-tone aesthetic, expressed in 2 inverted visuals to represent the figure 8's yin & yang.
These where then used across a vast array of touch points - from digital applications to in-store visual merchandise, collaterals and packaging.
Credits
Agency
Impact BBDO
Location
Dubai
Art Direction
Taraka 'TK' Tennakoon
Collaborators
Haw-lin Services - Photography, Scott Leder - Creative Director