Advertising & Fashion | Bandanas made Bold and Ballooned.

I find myself enthralled by Acne Studios’ latest campaign promoting its SS22 set of bespoke bandanas and scarves.

Pairing any look with a bright banana immediately endows the wearer with a playful personality. I love how Acne has eloquently visualised this jaunty whimsy by reimagining each bandana as buoyant balloon animals.

And if you’ve seen my work, you’ll know I love a good balloon animal.

Coming to life as a set of still life photography, it makes for a compelling, artful campaign. One that manages to straddle simplicity and punch in one, well-staged swoop.

Image Credit: Acne Studios AB